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      <image:title>Work</image:title>
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      <image:title>Work - Bearly Awake - Coffee for Adventurers.</image:title>
      <image:caption>I created the brand Bearly Awake as a part of a concept coffee shop project. The bear graphic is a vectorized version of the interior label on Brook’s Dry Cider bottles.</image:caption>
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      <image:title>Work - How Flooret Floors are Designed and Built Differently || Flooret Founder Interview</image:title>
      <image:caption>This interview with a founder was produced in conjunction with the Meet Flooret video, leveraging our time and budget with Tres Creative.</image:caption>
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      <image:title>Work - Sabi</image:title>
      <image:caption>Sabi is a D2C flooring company created to disrupt the confusing flooring world. This logo blends Sabi’s modern aesthetic with a touch a warmth and a feeling of home.</image:caption>
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      <image:title>Work - Flooret Sample Boxes</image:title>
      <image:caption>Among the many print assets I designed for Flooret, the sample box is a standout. This is the “first touch” each consumer experiences with Flooret, and after several iterations on the design, I settled on a clean and minimal design that draws attention to the logo and brand voice so new consumers can figure out who Flooret is at a glance. The interior of the box features a special insert to protect flooring samples from damage in transit and I included a series of 8 flooring tips on the insert so if you order samples multiple times, you’ll have a fresh experience waiting inside of each box.</image:caption>
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    <loc>https://ashleepalka.com/blog</loc>
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    <lastmod>2019-09-30</lastmod>
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    <lastmod>2019-09-30</lastmod>
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    <loc>https://ashleepalka.com/blog/2018/interactive-prototype-bored-friends</loc>
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    <lastmod>2018-08-10</lastmod>
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    <loc>https://ashleepalka.com/blog/2016/what-even-is-ux-medium</loc>
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    <lastmod>2017-03-14</lastmod>
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    <loc>https://ashleepalka.com/blog/2016/10/28/stay-tuned-for-updates</loc>
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    <lastmod>2016-10-29</lastmod>
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    <loc>https://ashleepalka.com/blog/tag/UX</loc>
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    <loc>https://ashleepalka.com/blog/tag/UI</loc>
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    <loc>https://ashleepalka.com/blog/tag/Adobe+Xd</loc>
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    <loc>https://ashleepalka.com/blog/tag/Interactive</loc>
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    <loc>https://ashleepalka.com/blog/tag/interaction+design</loc>
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  <url>
    <loc>https://ashleepalka.com/about</loc>
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    <lastmod>2025-05-13</lastmod>
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      <image:title>About</image:title>
      <image:caption>2024 - The Black Forest, Germany.</image:caption>
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  <url>
    <loc>https://ashleepalka.com/contact</loc>
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    <lastmod>2019-09-30</lastmod>
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